Proactive communication and marketing measures for SMEs

akronüüm: TargetSME
algus: 2019-09-01
lõpp: 2020-08-31
 
programm: H2020 - Horisont 2020
alaprogramm: INNOSUPSME
instrument: CSA-LS - Koordineeriv ja toetav tegevus - paušaalsumma
projektikonkurss: H2020-INNOSUP-2018-2019-05
projekti number: 870496
kestus kuudes: 12
partnerite arv: 4
 
lühikokkuvõte: The main project’s aim is to enhance the agencies’ management efficiency in the field of seeking the ways how to attract innovative SMEs by using emerging communication and marketing tools and facilitating interaction and partnerships with various actors of innovation ecosystem. Four innovation agencies involved in the project will work using twinning+ methodology in order to create valuable Design Options Paper regarding communication, branding and marketing strategy for strengthening the position of innovation centres on the national as well as on the international arena as a high value added business support organisations. The solutions developed in the paper will be implemented in the agencies as new or improved programmes based on these given approaches. The result of peer learning activities within the project will be developing an effective approach to identify new topics in the field of communication, find the attractive methods od engaging inovative SMEs and put them into practice. It involves designing the whole proactive marketing process from the identification of the target group, marketing channels and campaigns, attractive offer, diagnostics of individual needs, consequent support delivery and follow up of the process till key performance indicators. The results of the project will be communicated to regional and national authorities as the topic of reaching the right SMEs is very common with regard to efficiency of policies aiming to enhance SMEs competitiveness, especially their growth on national and international markets as well as their engagement in innovation processes.
partneri jrk nr ja roll partneri nimi riik kontaktisik koduleht
1 koordinaator FUNDACJA UNIWERSYTETU IM ADAMA MICKIEWICZA W POZNANIU PL Justyna ADAMSKA www.ppnt.poznan.pl
2 partner VIESOJI ISTAIGA KAUNO MOKSLO IR TECHNOLOGIJU PARKAS LT www.kaunomtp.lt
3 partner SIHTASUTUS TALLINNA TEADUSPARK TEHNOPOL EE www.tehnopol.ee
4 partner PARQUE TECNOLOGICO DE ANDALUCIA SA-PTA ES www.pta.es